The Complete SEO Checklist for Irish Small Businesses in 2024
This checklist covers every SEO task an Irish small business should have in place. Work through it systematically — each item that’s incomplete is a ranking opportunity you’re leaving on the table.
Google Business Profile Checklist
- ☐ GBP claimed and verified
- ☐ Primary category set to most specific option
- ☐ 2–3 secondary categories added
- ☐ Business description written (750 chars, keyword-rich, natural language)
- ☐ All services listed with individual descriptions
- ☐ 10+ geotagged photos uploaded (exterior, interior, team, work)
- ☐ Opening hours correct and holiday hours updated
- ☐ Service area configured correctly
- ☐ Phone number, website and address verified and consistent
- ☐ Q&A section seeded with 5–10 questions and answers
- ☐ Google Posts published weekly
- ☐ Review generation process in place
Technical SEO Checklist
- ☐ Website loads in under 2.5 seconds (LCP)
- ☐ Core Web Vitals passing Good thresholds in Search Console
- ☐ Mobile-friendly (test at search.google.com/test/mobile-friendly)
- ☐ HTTPS enabled with valid certificate
- ☐ XML sitemap submitted to Google Search Console
- ☐ robots.txt not blocking important pages
- ☐ No crawl errors in Google Search Console
- ☐ Canonical tags on all pages
- ☐ Schema markup implemented (LocalBusiness at minimum)
- ☐ No broken internal links
On-Page SEO Checklist
- ☐ Every page has a unique title tag (50–60 chars, primary keyword first)
- ☐ Every page has a unique meta description (150–160 chars, includes CTA)
- ☐ H1 on every page includes primary keyword
- ☐ Images have descriptive, keyword-relevant alt text
- ☐ Internal links connect related pages
- ☐ NAP (Name, Address, Phone) on every page including Eircode
- ☐ Location-specific landing page for your primary service area
Citation & Link Checklist
- ☐ Listed on Golden Pages, Yelp Ireland, Bing Places, Apple Maps
- ☐ NAP consistent across all directories
- ☐ County Chamber of Commerce listing
- ☐ Local Enterprise Office directory listing
- ☐ At least 3 local or industry-relevant backlinks acquired
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Ceol Digital — SEO Agency Serving Cavan, County Cavan
Ceol Search Engine Optimisation Agency
6 Kilcorby, Abbotts Hill,
Cavan,
County Cavan,
H14 AT02,
Ireland
🏷️ Eircode: H14 AT02
📧 Click here to contact us
🌐 ceoldigital.com
🕐 Mon–Fri: 09:00–17:30
Serving: Cavan, County Cavan and surrounding areas.
📍 Ceol Digital — 6 Kilcorby, Abbotts Hill, Co. Cavan. Providing SEO services across Cavan and the wider region.
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